Custom Development
When standard tags can't track what your business actually does. Custom tracking, automation, and integrations built for your exact setup — single-page apps, complex data layers, the edge cases standard tools miss.
Standard analytics tools solve common problems. But if you're doing something unique, you need custom solutions: tracking that standard tags can't handle, automation to save hours of manual work, or integrations between systems.
With a background in Computer Engineering and iOS development, I build custom solutions that bridge the gap between your analytics tools and unique business requirements. JavaScript for client-side tracking, Python for automation, Swift for mobile SDKs: whatever the problem needs.
What you get
Custom Tag Manager templates for tracking the native tools can't: tags, variables, and triggers that extend GTM's capabilities.
Custom JavaScript for complex tracking scenarios: single-page apps, form tracking, scroll depth, video engagement, or platform-specific interactions.
Python scripts to automate reporting, data processing, quality checks, or migrations. Save hours of manual work with scheduled automation.
Connect your analytics tools to CRMs, marketing platforms, or internal systems. Automated data flows that eliminate manual exports and imports.
Custom ETL pipelines to move data from sources to warehouses, with transformations and validations that ensure data quality and consistency.
Custom analytics SDKs or wrappers for iOS and Android: reliable measurement in native apps with purpose-built tracking libraries.
Detailed discussion of what you're trying to achieve, current limitations, and technical constraints. I identify whether a custom solution is truly needed.
Technical specification outlining the approach, architecture, dependencies, and timeline. You'll know exactly what's being built before development starts.
Clean, documented code your team can read and maintain. Regular check-ins to keep the build on track.
Tested across browsers, devices, and the edge cases that break tracking in production. Validated against your requirements before deployment.
Code deployment with documentation your team can maintain. You'll understand how it works, how to maintain it, and how to troubleshoot issues.
Ongoing support to address bugs, answer questions, or make minor adjustments as your needs evolve.
Let's build the tracking, automation, or integration that solves your unique challenge.