Training & Workshops

GA4 & GTM Training

Stop being the analytics bottleneck. Hands-on GA4 and GTM training on your own setup, so your team can build, debug, and trust their own tracking.

Hiring external consultants for every analytics task isn't sustainable. The best investment is building in-house capability: teams that understand how to measure, analyse, and act on data independently.

I've trained over 100 professionals across e-commerce, finance, and B2B sectors. My workshops focus on practical skills, not theory, tailored to your industry, tools, and skill level. Whether you need GA4 fundamentals or advanced GTM debugging, training is customised to your needs.

What you get

Customised training curriculum
Hands-on practical exercises
Industry-specific examples
Training materials and resources
Post-training support

Training Topics

GA4 Fundamentals

Introduction to Google Analytics 4: event model, reports, explorations, and how to extract insights for business decisions. Perfect for marketers and analysts.

Advanced GA4

Deep dive into custom events, user properties, audiences, attribution modelling, and GA4 API. For teams ready to push GA4 further.

Google Tag Manager

Hands-on GTM training covering tags, triggers, variables, dataLayer, and debugging. Learn to implement and manage tracking without developer dependency.

E-commerce Tracking

Implementing enhanced e-commerce in GA4: product impressions, add-to-cart, checkout, purchases, and refunds. Industry-specific best practices included.

Data Analysis Skills

How to analyse data, spot patterns, turn findings into decisions, and present them to stakeholders. Critical thinking over button-clicking.

Custom Topics

Bespoke training on specific needs: BigQuery for analysts, mobile analytics, server-side tracking, privacy compliance, or advanced debugging.

Training Approach

Needs Assessment

Discussion to understand your team's current skill level, roles, objectives, and learning goals. This shapes the training curriculum.

Custom Curriculum

Tailored training plan with topics, exercises, and examples relevant to your business. No generic slides: everything is customised to your context.

Hands-On Workshops

Interactive sessions combining theory with practical exercises. Participants work through real scenarios using your actual analytics setup when possible.

Live Examples

Training uses examples from your industry: e-commerce checkouts for retailers, lead forms for B2B, app events for mobile products. Directly applicable knowledge.

Resources & Materials

Participants receive training materials, documentation, and reference guides to continue learning after the workshop.

Post-Training Support

Follow-up sessions to answer questions, review implementation, and provide guidance as your team applies their new skills.

Not sure if this is what you need? Send me your setup. I'll run a free health check and tell you exactly where to start.

Free Analytics Health Check →

Common questions

Who is the training for?

Marketing, product, and data teams who need to use GA4 and GTM with confidence. Sessions are pitched to the room, from first-time marketers to analysts who want to go deeper.

Is the training remote or in person?

Either. I run remote workshops for distributed teams and on-site sessions in London, and I can record them so new joiners get the same grounding later.

Do you tailor it to our setup?

Yes. We use your own GA4 and GTM and real examples from your industry, not a generic demo account. People learn faster fixing their own data than watching slides.

What will my team be able to do afterwards?

Build and trust their own reports, debug tags before they call for help, and ask sharper questions of the data. The goal is in-house capability, not dependence on a consultant for every change.

Tired of being the
analytics bottleneck?

Let's train your team on your own GA4 and GTM, so they stop depending on outside help.

contact@ffgcvs.com ⧉

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