Mobile Analytics

Mobile App Analytics

Know which ad networks actually pay for themselves. Install-to-revenue measurement with Firebase, AppsFlyer, and Adjust — not just install counts.

Mobile attribution is complicated. iOS ATT, SKAdNetwork, deferred deep links, and multiple ad networks all competing for credit. Without proper setup, you're flying blind.

I help you implement Mobile Measurement Partners (MMPs) and analytics solutions that give you accurate attribution, meaningful user engagement metrics, and the ability to optimise your app marketing spend based on actual performance.

What you get

MMP selection & implementation
Firebase Analytics setup
SDK integration support
In-app event tracking
Ad network integration
SKAdNetwork configuration

What's Included

MMP Implementation

AppsFlyer, Adjust, Branch, or Singular: I help you choose the right MMP for your needs and implement it correctly.

Firebase Analytics

Google Analytics for Firebase setup with custom events, user properties, audiences, and integration with GA4 for cross-platform reporting.

Attribution Setup

Proper attribution windows, click-through and view-through configuration, and integration with Meta, Google, TikTok, and other ad networks.

In-App Events

Custom event tracking for your key user actions: registrations, purchases, subscriptions, level completions, and business-specific conversions.

iOS Privacy Compliance

AppTrackingTransparency implementation, SKAdNetwork conversion value mapping, and strategies to maximise attribution in a privacy-first world.

Deep Linking

Universal Links, App Links, and deferred deep linking setup for seamless user journeys from ads to in-app content.

* This service provides consultation and implementation guidance for mobile analytics setups. I do not directly modify app code developed by third parties. I advise your development team on what needs to be implemented.

My Process

Discovery & Planning

I understand your app, your marketing channels, and your measurement goals. What decisions do you need data for?

MMP Selection

Based on your ad networks, budget, and reporting needs, I recommend the right mobile measurement partner and feature set.

SDK Integration

I work with your development team to implement the SDK correctly, covering event tracking, user properties, and attribution configuration.

Ad Network Setup

Integration with your advertising partners for proper attribution, postbacks, and cost data ingestion.

Testing & Validation

End-to-end testing of install attribution, in-app events, and deep linking across both platforms and multiple scenarios.

Reporting & Optimisation

Custom dashboards for user acquisition performance, cohort analysis, and recommendations for ongoing optimisation.

Not sure if this is what you need? Send me your setup. I'll run a free health check and tell you exactly where to start.

Free Analytics Health Check →

Common questions

What's the difference between Firebase and GA4 for apps?

Firebase is the SDK inside your app that collects events; GA4 is where you analyse them. They are two halves of the same system: you instrument in Firebase, then report in GA4, with raw data available in BigQuery.

Do I need an MMP like AppsFlyer or Adjust?

If you spend on paid user acquisition, yes. A mobile measurement partner attributes installs across ad networks, which Firebase alone cannot do reliably. If your installs are mostly organic, Firebase and GA4 may be enough, and I will tell you which applies.

How do you connect app installs to revenue?

By designing the event path from install to activation to purchase, then tying it back to the campaign that drove it. That is what turns "we got installs" into "this channel pays for itself".

Can you handle iOS privacy and ATT tracking?

Yes. Post-ATT measurement relies on SKAdNetwork, aggregated signals, and consent-aware events rather than per-user tracking. I set it up so you keep useful, compliant measurement after the prompt.

Paying for installs
you can't trace?

Let's tie every install back to the campaign — and the revenue — that drove it.

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