Privacy & Consent

Consent Mode v2 & Privacy

Stay compliant with GDPR and CCPA without losing the conversion data your ad campaigns run on. Consent Mode done right, so declines don't take your measurement dark.

Privacy regulations aren't going away. They're multiplying. GDPR, CCPA, LGPD, and new state-level US laws all have different requirements. Getting consent wrong can mean fines, broken analytics, or both.

I help you implement consent management that respects user choices, complies with regulations, and preserves as much data quality as possible. Including Google Consent Mode v2, now required for EU measurement.

What you get

CMP selection & implementation
Google Consent Mode v2 setup
Tag governance rules
Cookie scanning & classification
Consent signal validation
Regional compliance configuration

What's Included

CMP Implementation

Selection and setup of the right consent management platform for your needs: OneTrust, Cookiebot, Osano, or others. Customised to your brand.

Google Consent Mode v2

Full implementation of Consent Mode with ad_storage, analytics_storage, ad_user_data, and ad_personalization signals. Required for EU Google Ads measurement.

Cookie Classification

Cookie scanning and classification, end to end. I identify every cookie and tracker, categorise them correctly, and ensure proper blocking until consent.

GTM Integration

Consent-aware tag triggering in GTM. Tags only fire when the user has granted appropriate consent, with no accidental violations.

Regional Configuration

Different consent experiences for different regions. GDPR opt-in for EU, opt-out for CCPA, and appropriate handling for other jurisdictions.

Consent Analytics

Track consent rates and optimise your consent experience. Understand how consent choices impact your data collection.

* This service provides technical implementation guidance. All privacy and consent implementations should be reviewed and validated by your legal team to ensure full compliance with applicable regulations.

My Process

Privacy Audit

I scan your site for cookies and trackers, review your current consent implementation, and identify compliance gaps.

CMP Selection

Based on your requirements, traffic, and budget, I recommend the right consent management platform and configuration approach.

Implementation

CMP installation, consent mode setup, GTM integration, and proper blocking of non-essential cookies until consent is granted.

Testing & Validation

End-to-end testing of consent flows, signal verification to GA4 and Google Ads, and validation that tags respect consent choices.

Documentation

Clear documentation of your consent setup, cookie inventory, and processes for maintaining compliance as your site evolves.

Not sure if this is what you need? Send me your setup. I'll run a free health check and tell you exactly where to start.

Free Analytics Health Check →

Common questions

What is Consent Mode v2 and do I need it?

Consent Mode v2 is Google's framework for adjusting how its tags behave based on a user's consent choices. If you run Google Ads or GA4 and have EEA or UK visitors, you need it. Without valid consent signals, Google degrades or stops conversion tracking and remarketing for that traffic.

What happens if I don't implement Consent Mode v2?

For EEA and UK traffic, you lose conversion data and the ability to build remarketing audiences in Google Ads, which quietly weakens campaign performance. Implemented correctly, it recovers modelled conversions and keeps your measurement and media working.

Does a cookie banner destroy my analytics data?

It does not have to. With Consent Mode and proper modelling, Google fills gaps from users who decline, so you keep a usable, compliant picture. The damage comes from banners that block tags entirely or are wired up incorrectly, which is what I fix.

What is the difference between GDPR compliance and Consent Mode?

GDPR and the UK equivalent are the law; Consent Mode is how Google's tools respect a user's choice technically. You need both: a compliant consent banner for the legal side, and Consent Mode v2 wired into GTM so your measurement reflects those choices.

Banner blocking
your data?

Let's keep you compliant and keep the conversions your ads need.

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