GA4 Implementation
Your GA4 numbers are probably wrong. I build implementations you can actually trust: events mapped to real KPIs, e-commerce tracked correctly, and data validated against your source of truth.
Most GA4 setups are built on default settings and guesswork. The result: events that don't match your business, conversions that go unrecorded, and ad spend optimised on bad data.
Whether you're starting from scratch, cleaning up a broken setup, or migrating off Universal Analytics, I build a GA4 implementation around the decisions you actually need to make. Every event, every conversion, every property setting chosen deliberately and documented so your team knows what they're looking at.
What you get
Before any tag goes live, I map your business KPIs to GA4's event model. Every event, parameter, and conversion defined in writing so nothing is guessed.
Data streams, filters, attribution settings, data retention, and user properties set to match your reporting requirements. None of the defaults that quietly skew your numbers.
Full enhanced e-commerce implementation covering product views, add-to-cart, checkout steps, purchases, and refunds with proper product-level data.
Bespoke event tracking for your specific user interactions: form submissions, video plays, scroll depth, file downloads, and business-specific actions.
Key events marked as conversions, Google Ads integration, and attribution model configuration to accurately measure campaign performance.
Rigorous testing and QA to ensure data accuracy. I validate tracking against your backend systems so you can trust the numbers.
* Some tracking functionalities will depend on the client's setup and technical infrastructure.
I start by understanding your business, your users, and your current measurement setup. What decisions do you need data for? What's working? What's broken?
I create a detailed tracking plan mapping your KPIs to GA4's event model. This becomes the blueprint for implementation: every event, parameter, and conversion clearly documented.
I configure GA4 and implement tracking via Google Tag Manager. Clean, efficient, and built to scale as your needs evolve.
Every event is tested across devices and scenarios. I validate data against your source of truth: whether that's your CRM, e-commerce platform, or backend systems.
Custom explorations in GA4 that surface the insights you need. No digging through reports to find what matters.
Full documentation of the implementation and ongoing support to ensure your GA4 setup continues to deliver value.
Let's build a measurement foundation you can trust.